If At First You Don’t Succeed, Try Again
Today I want to encourage those of you who are in the early stages of building their tutoring career. Getting those first 20-30 students can be such a hard slog, and at times it can be really tempting to abandon ship. The long days, often very random schedule, difficult students (and parents!). But hang in there! Everything that is worthwhile takes time to build, and to be honest, I think slow growth is much more sustainable in the long term.
It can be tempting to go crazy with advertising and marketing. The brochures and flyers look so sleek and glossy. However, in our experience, the students who stick around tend to be the ones who have been referred by existing ones. Most students we have gained through advertising have not stuck around for long. I’m not sure why, and I’d be interested to see if anyone has any thoughts on this, or whether other people find the same thing happens to them.
But I digress. The point is to never give up! If you are a passionate, skilled, talented and educated musician who wants to pass your gift on to others, then eventually things will fall into place and you’ll no longer wonder if you’ll ever have enough students. You’ll even have a waiting list one day!
Hang in there and remember why you started this to begin with – you’ve got this!